Table of Contents
What is TikTok target audience?
TikTok is largely favored by Gen Z, but more older users have started jumping on the platform in 2020. During Q1 2020, the share of 24–34-year-olds on the platform increased from 22.4\% to 27.4\%. At the same time, the 35–44-year-old demographic increased from 13.9\% to 17.1\% (Comscore).
Which country uses the TikTok most?
Top TikTok Downloads by Country (USA/China/Global) India is the most significant contributor to TikTok installs, with 611 million downloads to date, one-third of all smartphone users in India have downloaded TikTok.
Which country founded Instagram?
Instagram is an American photo and video sharing social networking service founded by Kevin Systrom and Mike Krieger. In April 2012, Facebook Inc. acquired the service for approximately US$1 billion in cash and stock.
What age group is TikTok targeted at?
As of April 2021, the ages of TikTok’s userbase in the United States break down as follows: Below 18 years old – 22\% 18 to 29 years old – 48\% 30 to 49 years old – 22\%
What countries is TikTok available in?
Since its launch in 2016, TikTok/Douyin rapidly gained popularity in East Asia, South Asia, Southeast Asia, the United States, Turkey, Russia, and other parts of the world. As of October 2020, TikTok surpassed over 2 billion mobile downloads worldwide.
Is TikTok popular in Brazil?
Brazil: most popular TikTok accounts by number of followers 2020. Brazil alone concentrated over 10 percent of all 104.7 million downloads of the TikTok app made throughout January 2020.
What countries is Instagram banned in?
These Countries Have Outlawed Social Media
- China.
- Turkey.
- Vietnam.
- Iran.
- Bangladesh.
- North Korea.
- Uganda.
Why TikTok is better than Instagram for digital marketing?
Beyond this, the addictive algorithm is very beneficial for digital marketers. TikTok’ers spend an average of 52 minutes a day on the platform whereas the average time Instagram users spend scrolling their feeds is 28 minutes a day. On TikTok, anyone can be an influencer.
Why are Instagram influencers building TikTok accounts during quarantine?
While TikTok’s user growth topped charts in March, the quarantine also brought an influx of TikTok content to Instagram. This shift in content sparked many Instagram influencers to build TikTok accounts in search of more ways to entertain themselves and their followers. Instagram is considered to be the leading app in influencer marketing.
Is TikTok the best platform for influencer marketing?
While 89\% of marketers say Instagram is the most important channel for influencer marketing, newcomer TikTok has quickly become one of the most popular platforms in the world in less than two years and a rising platform for influencers. The Coronavirus stay-at-home order seems to have only escalated TikTok’s new user growth.
Which countries have the most Instagram and TikTok users?
Out of Instagram’s 1.8 billion users, the United States leads with the highest representation at 12\%. In contrast, India and Brazil remain the top two countries accounting for most of TikTok’s downloads, the US in the third-place with over 3\%. The two apps also have a varying degree of gender distribution.