Table of Contents
gtag. js (Google Analytics 4) – cookie usage
| Cookie name | Default expiration time | Description |
|---|---|---|
| _gac_gb_ | 90 days | Contains campaign related information. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more. |
How long are cookies active for?
In general session cookies disappear once the user closes the browser. All other permanent cookies have an expiration date written in their code. The cookies should last no longer than 12 months, but in practice, many cookies have a much longer duration.
How long can a cookie live?
Bakery or homemade cookies can be stored at room temperature two to three weeks or two months in the refrigerator. Cookies retain their quality when stored in the freezer for eight to 12 months.
Google Analytics sets first party cookies via a piece of JavaScript code which must be added to every page that site owners want to track. It sets four cookies automatically, and a fifth via opt-in (this relates to sharing information about your traffic with Google).
How far back can Google Analytics go?
26 months
You can choose how long Analytics retains data before automatically deleting it. The maximum amount of time that Analytics will retain Google-signals data is 26 months, regardless of your settings. By default, Google signed-in data expires after 26 months.
How long should a login cookie last?
Normally in ASP.Net the session cookies are set with a 20 minute timeout. That’s usually pretty good. Depending on your app, you may want a javascript timer as well. Otherwise the browser won’t understand when it’s logged out until a page refresh happens and sensitive data can be exposed.
This cookie expires 8 months from a user’s last use. Some cookies are used to maintain and enhance a user’s experience during a specific browsing session. For example ‘YSC’ is used by YouTube to remember user input and associate a user’s actions. This cookie lasts for as long as the user keeps their browser open.
How long are cookies stored on computer?
Persistent cookies remain on a computer indefinitely, although many include an expiration date and are automatically removed when that date is reached. Persistent cookies are used for two primary purposes: Authentication.
How do cookies track users?
Cookies are created to identify you when you visit a new website. The web server — which stores the website’s data — sends a short stream of identifying info to your web browser. Browser cookies are identified and read by “name-value” pairs. These tell cookies where to be sent and what data to recall.