Sage-Tips

How do I get UTM codes to track urls?

Here’s how you’d go about building UTM codes in HubSpot.

1. Navigate to your Analytics Tools.
2. Open the Tracking URL Builder.
3. Open the Tracking URL form to create a new UTM code.
4. Fill in each attribute of your UTM code and click “Create.”
5. Use the shortened link in your marketing campaign.
6. Measure your success.

What is UTM in Salesforce?

The UTM parameters, which are appended to the URL, identify the marketing campaign that refers traffic to your website. Important Only the Campaign Source, Campaign Medium, Campaign Name, sfmc_activityID, and Campaign ID parameters are tracked for SMS activities.

How do you make a trackable link?

How to Create Trackable Links to Measure Your Campaigns

1. Google URL Builder.
2. Step #1: Paste the Link.
3. Step #2: Create Campaign Source.
4. Step #3: Create Campaign Medium.
5. Step #4: Create Campaign Team.
6. Step #5: Add Campaign Content.
7. Step #6: Add Campaign Name.
8. Google URL Shortener.

What are the 5 UTM parameters?

There are five standard UTM values: campaign, source, medium, term, and content. Marketers add these at the end of their web page URLs before they promote them.

How long do UTM parameters last?

For UTM parameter targeting, this happens when a visitor lands on the site with any non-blank utm_campaign query parameter. The last value of a campaign type may still be stored in client storage for up to 24 hours after all experiences using that campaign type have stopped.

Does UTM tracking use cookies?

When the UTM parameters are specified on the URL, these get parsed out and placed into a Google Analytics (GA) cookie.

Is UTM tracking accurate?

Whereas, tracking clicks and traffic sources with UTM parameters is 100\% accurate. Once you have goals set up in Google Analytics, UTM parameters will also help you see exactly what activities are driving conversions.

How do I add UTM codes to Google Analytics?

How to use UTM tracking codes

1. Install Google Analytics on your website.
2. Visit Google’s free Campaign URL Builder page.
3. Insert the website URL and campaign information.
4. Create a unique UTM tracking code (aka campaign URL) for every ad or link.
5. Use the UTM tracking codes in your marketing campaigns.

How do I add a UTM parameter in Salesforce?

To bring UTM fields to Salesforce, you need to do three things:

1. Add new fields to Salesforce that will store these UTM fields.
2. Add these fields to your Web-to-Lead forms (and make them hidden).
3. Add some JavaScript code to your page. This code will grab the UTM parameters and put them in the hidden fields.

What is UTM in CRM?

UTM Parameters are tags appended to URLs. They make it easy to track details like source, campaign and medium for new contacts getting added to your Agile CRM account, offering a clear analysis of what really works in terms of your online marketing, what can be improved, and your best-optimized sources of traffic.