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Does CPM increase with views?
Playback-based CPM focuses on the advertiser cost for video playbacks that include one or more ads. Your playback-based CPM is often higher than your CPM. For example, say your video is viewed 5,000 times. 1,000 views included one ad and 500 other views included two ads, for a total of 1,500 views with ads.
What is the CPM for Snapchat?
per thousand impressions
Snapchat’s average cost per thousand impressions (CPM) hovers around $2.50, Denney has found, whereas comparable buys on Facebook would cost $10-$20.
Why are my ecpms so low?
There can be many reasons for low eCPMs or poor ad earnings. This can include displaying ads from an ad network that does not correctly support your traffic geography or utilizing a poor ad network. Or, not having enough advertiser competition for your traffic.
Why is my ECPM so high in Argentina?
This is mostly due to 98\% of your user base being in Argentina. However, the way in which you show ads can also effect eCPM. Since ads are implemented as rewarded ads in your game – therefore non-skippable – you have been able to maintain a high completion rate. This is good, and usually yields a higher eCPM value.
What is ECPM and how can you increase it?
Increasing eCPM means optimizing your ad operations strategy. Here are a few things you can do to achieve this: If you’re a new publisher, check out this blog post to learn ad ops tips that will put you ahead. For a clearer definition of eCPM and more tips on optimization, be sure to read this post here: What Is eCPM?
Do ads affect ECPM?
However, the way in which you show ads can also effect eCPM. Since ads are implemented as rewarded ads in your game – therefore non-skippable – you have been able to maintain a high completion rate. This is good, and usually yields a higher eCPM value.