What is a good conversion rate for an iOS app?

What is a good conversion rate for an iOS app?

In 2021, the average conversion rate in the US Apple App Store was 30.3\%. However, this figure fluctuated greatly between categories and should therefore be handled with caution….Average Conversion Rate on the App Store.

Category Average Conversion Rate (US App Store)
Games – Card 6.5\%
Games – Board 5.1\%
AVERAGE 30.3\%

What is a good conversion rate on apps?

The general consensus across forums, independent research and brand-provided analysis is that most apps have a 1-2\% average conversion, so hitting anything above 2\% should be considered a strong conversion rate.

What is a good freemium conversion rate?

between 2\% to 5\% percent
What Is An Ideal Freemium Conversion Rate? The “ideal” conversion rate can depend on a few factors. If you’re looking at the average, it falls between 2\% to 5\% percent of users. Some companies, like Spotify, have a much higher conversion rate (46\% in 2019), but they’re often outliers.

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What does app conversion mean?

App conversions are in-app events or actions taken by a user. These actions come in the form of in-app purchases, opting in for push notifications, or adding items to a shopping cart.

How do I promote my free trial?

  1. Know Your Customers. If you’re going to increase free trial signups, you have to design and launch marketing campaigns that wow your visitors and make them want to sign up.
  2. Focus on “True Evaluators”
  3. Engage with Content.
  4. Make Signup Simple.
  5. Create a Trustworthy Landing Page.
  6. Showcase Value.
  7. Make Pricing Clear.
  8. Tweak the CTA.

What is conversion rate in Apple Store?

A conversion rate is a number of downloads (installs) divided by the number of impressions an app’s product page or listing receives (exposure). For example, if 1,000 users visit a product page and 100 of them install the app, that is a conversion rate of 10\%.