Sage-Tips

What does Google URL Builder do?

The Google URL Builder allows you to add a Tracking Code to your URL, and it’s this code that monitors the performance of your Ad Campaigns. This Tracking Code is a combination of your Campaign Parameters and your Campaign URL. The Google URL Builder is a Google Analytics tool.

What is difference between UTM and GTM?

Adding UTM tags to your URL will allow you to track those metrics in your Google Analytics account regardless if it is set up using Google Tag Manager or not. GTM does not provide any analytics. It can be used to deploy Google Analytics tracking, but using a UTM tag does not rely on GTM in any way.

Is Google URL Builder free?

6 Limitations of Google’s Campaign URL Builder. Campaign URL Builder is a great free tool to experiment with UTM parameters and smaller campaigns with a fewer number of tracking links to create.

What is URL builder?

Google URL builder is a simple and quick tool that helps you build your campaigns’ URL. Such custom URL contains additional information that will be passed to your Analytics account.

What is the difference between tagging and tracking?

The difference between Tracking and Tagging is clear. With Tracking it’s like there’s someone following you around the mall, from store to store, keeping track of what you’re interested in. With Tagging it’s like the greeter at the door and the cashier ask “how did you hear about us”.

Do you need the global site tag and GTM?

You do not have to replace GA and your other tracker with Global Site Tag OR Google Tag Manager. In fact, you should not duplicate and install GTM or Global Site Tag if you already have these installed, as you will cause issues in your reporting.

What is a URL builder?

Google describes Google URL Builder as: “This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics”. Put simply, Google URL Builder helps you measure which of your marketing campaigns are performing well, and which aren’t.