Table of Contents
What is conversion linker tag in GTM?
The conversion linker tag automatically detects the ad click information in your conversion page URLs, and stores this information in first-party cookies on your domain for web pages, and passes the data in URLs for AMP pages.
Do I need conversion linker tag?
In order to keep tracking important events with Google Ads precisely, you need to start using Conversion Linker tag as well. You do not need this tag if you: Have linked Google Analytics account to Google Ads. Or you are tracking Google Ads conversions by using the new Global Site Tag (gtag.
How do I add conversions to Google Ads?
To get started, click on the Tools and Analysis tab in Google Ads, and select Conversions from the drop-down menu, which brings up the All conversions page. Click on the Conversions tab, then click the +Conversion button to create your first conversion.
How are Google ad conversions calculated?
Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period. For example, if you had 50 conversions from 1,000 interactions, your conversion rate would be 5\%, since 50 ÷ 1,000 = 5\%.
How do I know if Google conversion tracking is working?
To do so:
- Sign in to your Google Ads account.
- Click the tools icon in the upper right corner of your account.
- Under “Measurement,” click Conversions.
- In the conversion actions table, find the conversion action you want to check in the “Name” column, then look at the “Status” column in that same row.
What does allow linker do?
On the destination domain, the allowLinker field is provided, which when true instructs analytics. js to check for a linker parameters in the URL. The Linker plugin allows both automatic and manual adding of the linker parameter to URLs in links and forms on the page. In most cases, the automatic way is recommended.
It’s the first party cookie for “Conversion Linker” functionality – it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.
What are Google Ads conversions?
An action that’s counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.
How do I install a conversion linker tag in Google Tag Manager?
Select the Conversion Linker tag in the Google Tag Manager configuration menu. Then choose a trigger for the tag to fire on, and your tag is installed. As usual, you should check and debug your tags and triggers before publishing.
How do I set up Google ads conversion tracking?
From the home screen select New Tag Tag Configuration Google Ads Conversion Tracking. In your Google Ads account, click the Tools and Settings menu. () Select Measurement: Conversions, which opens to the Conversion Actions table.
Do I need to use conversion linker for AdWords conversion tracking?
If you have already configured options one or two above, Google says that you do not need to use conversion linker. But if you haven’t set up one of the other AdWords tracking mechanisms, and you’re using Google Tag Manager for AdWords conversion tracking, you should use Conversion Linker.
Does conversion linker tag block cookies on Google Ads?
This might become a problem for those who are using Google Ads (previously known as Google Adwords) because the ITP will block cookies which are an essential part of G Ads Conversion Tracking. In response, Google introduced several ways how to decrease the impact of Intelligent Tracking Prevention. Conversion Linker Tag is one of those solutions.