Sage-Tips

What can you do with Google Tag Manager?

Google Tag Manager (GTM) is a free tracking tool and management platform that allows the user to add marketing tags, or snippets of code, to your website to track and collect marketing data. GTM allows users to easily implement tracking tags without modifying the code while improving the information gathering process.

How do I track text in Google Tag Manager?

Choose “Some Clicks” to connect your tag to a variable. GTM will promt you to choose a variable from your existing list. Choose “Click Text” (which you activated in step 1). Enter in the anchor text you’d like to track clicks to (I have mine set to track “Portfolio”).

What is fields set in Google Tag Manager?

The ‘fields’ in the phrase ‘Fields to Set’ refer to a list of optional inputs that expand upon GTM tag templates. Configuring fields gives you a lot of control over your tags, overriding the default values when necessary. They allow for more advanced, creative, personalized, and potentially more accurate tracking.

Why should we use Google Tag Manager?

By far, the biggest benefit to Google Tag Manager is that it makes it easier for marketers to implement tags without having to rely on web developers to do it for them. But since Google Tag Manager helps you avoid touching the source code, marketers can quickly add and make changes to tags on their own.

What is a tag manager account?

One account per organization: Your Tag Manager account allows you to administer the tags for one or more websites or mobile apps. Although you can set up multiple Tag Manager accounts from a single Google account, you’ll typically only need one Tag Manager account per company or organization. Learn more.

How do I track a form in Google Tag Manager?

To track a form in Google Tag Manager, your best bet is to create a Form Submit Listener tag. This will then listen for form submit events (provided that they aren’t prevented by conflicting scripts), and push an {{event}} equals gtm.formSubmit event into the data layer for you to work with.

How do I Capture form values using the DataLayer in Google Tag Manager?

To capture the form values using the dataLayer, follow the steps below in Google Tag Manager. First make sure you meet these requirements: You must have at least one Form Submit Trigger already set up in GTM. If you haven’t created one yet, read more below to learn how to define a trigger.

How to measure user interactions with Google Tag Manager?

With Google Tag Manager on your site, every user interaction can be measured. Essentially, all these interactions can be added one by one in the dataLayer object, which gives you access to information about the page as well as the user interactions.

What are direct permissions in Google Tag Manager 360?

Direct permissions will persist even if the user loses an inherited permission. This feature is only available in Google Tag Manager 360, which is included in the Google Marketing Platform. Google Marketing Platform includes a centralized user management system for Google Analytics, Tag Manager, and Optimize accounts.