Sage-Tips

Is Google Tag Manager easy?

Google Tag Manager is not “easy” to use without some technical knowledge or training (courses or self-taught). You have to have some technical knowledge to understand how to set up tags, triggers and variables. Although it is “easy” to manage multiple tags in GTM, there is a learning curve.

How do I set up a Google Tag?

Click Tags from the navigation menu.

1. To add a tag: Click New. Select the tag type and specify triggers for when the tag should fire.
2. To edit a tag: Click a tag in the list and make changes on the “Edit Tag” page.
3. To delete a tag: Click a tag in the list.

What does a tag manager do?

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want.

How do I install Tag Manager?

Setup and install Tag Manager

1. Create an account, or use an existing account, at tagmanager.google.com. (A new container is created by default, and you can create additional containers within each account.)
2. Install the container in your website or mobile app.
3. Add and publish your tags.

How do Google tags work?

Tags are snippets of code which are added to a site to collect information and send it to third parties. Google Tag Manager is a tool with a user-friendly, web-based interface that simplifies the process of working with tags. With GTM, you’re able to add, edit, and disable tags without having to touch the source code.

How do tag managers work?

The person running the tag manager is able to pick the triggers on the interface. Once the event happens, GTM fires, collects the data, and then it is sent back to Google Analytics. It will also help to manage the tags you have on your website, so that you don’t have to partake in all the extra work.

How to migrate to Google Tag Manager?

Mapping Your Tags. It’s best to start planning the transition before you start adding the actual tags.

Moving The Tags To GTM. There are two steps to launching a tag in GTM. The first is setting up the tag itself.

Setting Up Variables. GTM features a large number of built-in variables from click events,to forms,to DOM status.

What percentage of websites use Google Tag Manager?

Google Tag Manager is used by 99.6\% of all the websites whose tag manager we know. This is 38.0\% of all websites. Request an extensive Google Tag Manager market report. This diagram shows the historical trend in the percentage of websites using Google Tag Manager.

What does Google Tag Manager mean by a ‘tag’?

Google Tag Manager is an asynchronous tag , meaning that when it executes, it does not block other elements from rendering on the page. It also causes the other tags that are deployed via Google Tag Manager to be deployed asynchronously, meaning that a slow loading tag won’t block other tracking tags.

Is Google Tag Manager free?

Google Tag Manager is a free resource for anyone with a Google Account that allows for the consolidation of website tags. GTM uses a single code of snippet which allows you to manage tags from a graphical user interface.