Sage-Tips

Can you have Google Analytics and Tag Manager?

Google Tag Manager is a free tool that allows you to effortlessly add and update your Google Analytics code and other tags on your site without having to manually write a single line of code.

How do I use Google Analytics and Google Tag Manager as SEO tool?

How to Get Started with the Google Tag Manager

1. Step #1: Create an Account and a Container.
2. Step #2: Add Snippet of Code to Your Website.
3. Step #3: Add Tags Including Google Analytics.
4. Step #4: Add a Firing Rule.
5. Step #5: Click Publish.

Do I need to put Google Analytics code on every page?

You do need to put Google Analytics on every page that you are interested in tracking. Depending on what website builder you are using, it is done automatically for you.

How do I set up Google Tag Manager with Google Analytics?

Deploy Universal Analytics with Tag Manager

1. On the Workspace Overview screen, click New Tag.
2. Click Tag Configuration and choose Universal Analytics.
3. Select the desired Track Type.
4. Select or create a new Google Analytics Settings Variable:

Is Google Tag Manager good for SEO?

Google Tag Manager (GTM) is a Google product that helps SEO professionals gain much more insight into what is happening on a Website. GTM also provides a way to easily add tags and triggers as well as add things like Google Analytics and other SEO related software.

Where should Google Analytics code be placed?

As per Google Analytics’ instructions, your tracking code should always be placed just after the opening of the tag of the website.

Where do I put Google Analytics tag?

According to Google: “The code should be added near the top of the tag and before any other script or CSS tags, and the string ‘UA-XXXXX-Y’ should be replaced with the property ID (also called the “tracking ID”) of the Google Analytics property you wish to track.”

What is Google Analytics Tag Manager and how does it work?

Instead, it helps users to easily add Google Analytics tracking code (tag) to a website, deploy GA event code snippets and define rules when each code must fire. Prior to GTM, GA tracking codes had to be hard-coded, usually by a web developer on each individual page.

What tags are compatible with Google Tag Manager?

Google Analytics is not the only tag compatible with Google Tag Manager. Other examples include: Google Ads Conversion Tag. Google Ads Remarketing Tag. Facebook Pixel code. Crazyegg tracking code. Inspectlet tracking code. Any other custom HTML/Javascript code.

Can I add a universal analytics page view tag to analytics?

As we know, Google Analytics tracking code automatically tracks pageviews and other basic metrics, so adding a Universal Analytics Page View tag on top of that would cause your pageviews to be duplicated and your bounce rate to plummet. To avoid this issue, we recommend using Google Tag Manager to simply house all of your analytics tracking.

How does Google Analytics work with JavaScript snippets?

Once an interaction occurs on a site (e.g. pageview), a Javascript snippet sends the corresponding data to Google Analytics. There’s no problem if you just want to put the GA tag on all websites and track general information like page views, bounce rate, session duration, referrals, etc.