Sage-Tips

What is the difference between persona and proto-persona?

A Proto-Persona (or Ad-Hoc Persona) is a persona that is created using a project stakeholder’s intuition and anecdotal evidence (“ad-hoc” meaning improvised or impromptu). So the primary difference between proto-personas and true personas is the lack of background research and study when considering proto-personas.

What is an ad hoc persona?

Tamara Adlin has developed a great technique to make that alignment happen, which she calls Ad Hoc Personas. Her method, borrowed from research-based personas, creates characters out of information the organization already has at their fingertips.

What are the 3 types of persona?

3 Persona Types: Lightweight, Qualitative, and Statistical

• Proto personas, meant to quickly align the team’s existing assumptions about who their users are, but not based on (new) research.
• Qualitative personas, based on small-sample qualitative research, such as interviews, usability tests, or field studies.

What is a proto-persona used for?

A proto-persona is a description of the target users and audience of a product based on the assumptions of stakeholders.

What should be included in a proto-persona?

Creating proto-persona cards

1. Name.
2. Biography (based on wants, needs, etc.)
3. Demographic information.
4. Attribution scale.

What is proto content?

Proto-content and UX Proto-content allows designs and functionality to be tested at a point where issues can be resolved and changes made, prior to launch of the site.

What are the different personas?

Four Different Perspectives on Personas

• Goal-directed Personas. This persona cuts straight to the nitty-gritty.
• Role-Based Personas.
• Engaging Personas.
• Fictional Personas.
• Hard Facts.
• Interests and Values.
• Computer, Internet and TV Use.
• A Typical Day.

What are the different types of personas?

What is a provisional persona?

A provisional persona is a persona created using historical, anecdotal, or statistical knowledge about a certain type of user, but is not based directly on patterns seen in user research.

What is a content first approach?

Content-first design is an approach where the content for your project determines the design of the site. Think text, photos, charts, tables, lists… any element that can go on the page or screen is the content. Start your project by taking inventory of what needs to go on each page.

How do you design content?

The 12 Content Strategy Steps

1. Step 1: Determine your goals.
2. Step 2: Feel the pain.
3. Step 3: Define the success factors.
4. Step 4: Keep your audience in mind.
5. Step 5: Focus on your audience’s motivations.
6. Step 6: Determine the information.
7. Step 7: Think of a tactic.
8. Step 8: Choose the right tools.

What is ad-hoc personas?

Tamara Adlin has developed a user persona technique, which she calls ad-hoc Personas. In ad-hoc persona, UX team members and managers creates characters out of information the organization already has at their fingertips.

What is the difference between Persona’s and Proto-personas?

Persona’s have been around in the UX world for a long time whereas (well at least for me) proto-persona’s are relatively new. I like to think if proto-persona’s was a software system — it would just be the LITE version of persona’s.

How long does it take to create a proto persona?

Typically, proto personas are created in a workshop that involves your team and key stakeholders or clients. The workshop usually takes 2–4 hours; each participant creates 2–5 proto personas of their own (using a simple template) and then shares them with the group.

What are the different types of personas in Persona 3?

3 Persona Types: Lightweight, Qualitative, and Statistical Summary: For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight approaches, respectively.