Sage-Tips

Why should we use long tail keywords?

Long-tail keywords are much easier to rank than short-tail keywords because of the relatively low competition. They also account for 70\% of all web searches, so if you’re not focusing on them in your strategy, you’re missing out on massive opportunities to drive quality traffic.

What does long and short tail signify?

While long tail keywords are more targeted, they also deliver less traffic overall, and they can be quite hard to find if you’re not used to keyword research. On the other hand, short tail keywords are broader terms — often the first thing a customer thinks of when looking for your product or service.

Are long-tail keywords better?

Long tail keywords being comprised of a few words makes them much more specific. This means that both users and site owners generally receive better results. The specificity of long tail keywords also means that there is less competition for each keyword phrase.

How do you use long tail keywords for digital marketing strategy?

How to find long tail keywords for niche marketing

1. Study the competition.
2. Create a list of “head” keywords.
3. Access a long tail keywords tool.
4. Look at what people are talking about online.
5. Use the search engines to your advantage.

What are long tail keywords and how are they used?

Long-tail keywords are how users interact with search engines . They generally tend to ask long and detailed questions rather than using one- or two-word queries. It helps them get relevant answers to their questions. Thus, long tail keywords have the potential to bring organic traffic that converts better.

How to find long tail keywords for SEO?

SEO Scout Keyword Research. The Keyword Research tools offered by SEO Scout make it easy to identify long tail keywords and then optimise your content.

Sort by volume.

Filter by CPC.

Use competitor research to uncover long tail keywords.

Use your website keywords to identify long tail keywords.

Use the SEO Scout Keyword Groups to dig down deep.

What are long tail keywords maximum length?

Long tail keywords are search terms with relatively low search volume and competition levels. Also, long tail terms tend to be longer in length (3+ words) than most other keyword types. Even though few people search for individual long tail queries, when you add them together, long tails actually make up a large chunk of all Google searches.

How to find Good keywords?

Look for Long-Tail Keywords. Long-tail keywords are really phrases of 3 to 5 words and sometimes more.

Use Latent Semantic Indexing. Known as LSI,this secret to finding the best keywords involves using related terms in addition to your main key phrases.

Keep an Eye on Trends. Trends show you what’s popular on search.

Incorporate Location-Based Keywords. Adding a country,region,state,or city name to a main keyword can help you stand out from the crowd and show up higher in local search

See What Works with Analytics. If you’re already getting some traffic to your website,use your analytics data to find good keywords that are already working.

Prioritize Keywords According to Profit per Sale. The best keywords attract visitors that eventually buy from you.

Check the Competition. Risk-taking business owners might want to optimize for the highest competitive keywords right from the beginning,while more conservative businesses might prefer aiming for low-competition keywords and