Sage-Tips

What Google Analytics metrics should I use?

14 metrics that marketers should export from Google Analytics

• Number of users and sessions.
• Average session duration.
• Average pages per session.
• Ratio of new to returning visitors.
• Bounce Rate.
• Organic vs. paid sessions.
• Google Ads.
• Search Console – Queries.

What is Mobile App analytics?

What is Mobile Analytics? Mobile analytics is the practice of collecting user behavior data, determining intent from those metrics and taking action to drive retention, engagement, and conversion. The field includes the mobile web, but tends to focus on analytics for native iOS and Android applications.

What is an example of metric in Google Analytics?

Screenviews, Pages per Session, and Average Session Duration are examples of metrics in Analytics.

What data is available in Google Analytics?

Google Analytics includes features that can help users identify trends and patterns in how visitors engage with their websites. Features enable data collection, analysis, monitoring, visualization, reporting and integration with other applications.

What is a Google Analytics 4 property to measure your web and or app data?

Google Analytics allows you to integrate mobile app and website usage data into a single GA Property. This new property is called ‘Google Analytics 4 (or GA4)’ and it is available in your GA account when you create a new property.

How do I create a Google Analytics 4 properties to measure your web and or app data?

Create a Google Analytics 4 property

1. Are you continuing from “Create an Analytics account”, above?
2. Enter a name for the property (e.g. “My Business, Inc website”) and select the reporting time zone and currency.
3. Click Next.
4. Click Create and accept the Analytics Terms of Service and the Data Processing Amendment.

How do I use Google Analytics as a mobile app?

1. Step 1: Enable app install tracking in your account. For Android.
2. Step 2: Update your Analytics SDK. For Android.
3. Step 3: Set up Custom Campaigns. Custom Campaigns are an Analytics feature that add parameters to the URL of your marketplace page where users download your app.

Which type of business Analytics is Google Analytics?

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.

What can Google Analytics for mobile apps do for You?

Use Google Analytics for Mobile Apps to measure and optimize user acquisition and engagement with mobile apps. With easy-to-use SDKs and reports designed with app developers in mind, Google Analytics for Mobile Apps enables you to: Understand the number of users in your app, their characteristics, and where they come from.

How is user data captured in Google Analytics?

User data in Google Analytics is captured using either first-party cookies, randomly generated IDs, or an SDK for mobile apps. On websites and SaaS applications, users can opt-out from Analytics by installing a browser add-on, and within mobile apps, they can change their settings to opt-out (if supported by the mobile app).

What’s new in the Google Analytics Data API?

The Google Analytics Data API is now in Beta. At this stability stage, breaking changes are uncommon and require 90 day notice. Additionally, the API supports more metrics and dimensions than it did in the alpha version.

What’s new in Google Analytics 4 and why should you care?

All Google Analytics 4 properties will start modeling to provide more accurate conversion-channel reporting in core reports like Event, Conversions, and Attribution reports,as well as in Explorations, where certain event-scoped dimensions are selected.