Table of Contents
What is AppsFlyer attribution?
AppsFlyer acts almost like a hybrid between application monitoring and mobile attribution, connecting app installs and performance back to marketing campaigns. The aptly named Attribution is an enterprise-grade multi-touch attribution software with a focus on allowing marketers to see their return on ad spend.
How do you evaluate an attribution tool?
When evaluating an attribution tool, we tend to think about three primary criteria: How many integrations the attribution tool has. Generally, the more integrations, the better. At a minimum, your attribution tool should have an API that integrates with your CRM, email provider, online ad platforms, and SEO tools.
What is multi-touch attribution and how does it work?
Dedicated attribution tools usually use multi-touch attribution, which provides a broader look at the customer journey as a whole. General analytics tools, like Google Analytics, and ad platforms, like Facebook, can’t do multi-touch attribution, so they rely on first- or last-touch attribution, which only looks at singular, limited touchpoints.
What is attribution software and how does it work?
In short, attribution software provides visibility into the black box that is modern digital marketing. Attribution tracking has become increasingly complex because digital marketing is now able to leverage multiple touchpoints across devices and platforms.
Mobile attribution platform. Automates mobile user acquisition and retargeting attribution via its 7,000+ integrated partners or via advertisers’ owned media. Attributes clicks and impressions using Probabilistic modeling or deterministic methods.
Can you omit AppsFlyerId?
If you have the setting enabled “Can Omit AppsFlyerId”, these events will fail when sent to AppsFlyer API. To prevent these event failures in this scenario enable this send the IDFV instead.
Do you need Facebook SDK if you have AppsFlyer?
If you already have the AppsFlyer SDK integrated into your app, and already have defined your app on Facebook, the answer is less than a minute! You don’t need to implement Facebook Login or integrate your app with Facebook’s SDK for mobile attribution.
How do I integrate AppsFlyer with Facebook?
Make sure that you open a new tab and are logged in to your AppsFlyer account. Select Integrated partners. Search for Facebook. Select Facebook in the search results….Click Save integration.
- Toggle In-app events postback on.
- Click Add Event to select your event and map it to the corresponding Facebook event.
- Click Save.
How do I configure AppsFlyer?
In this case, ask your CSM or contact [email protected] to set it for you. This option is available only to Android apps….To make changes or view app settings:
- In AppsFlyer, go to Configuration > App Settings.
- View settings and make changes as needed on the App Settings page.
- Click Save Settings.