Sage-Tips

Why is it important to have integrated marketing communications?

Integrated marketing communication ensures two way dialogue with customers – a must in all business. Integrated marketing communication plays an essential role in delivering a unified message to end-users through various channels and thus has better chances of attracting customers.

What is integrated marketing communication IMC and what are its key concepts?

Integrated Marketing Communications (IMC) is a concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear and consistent message. It aims to ensure the consistency of the message and the complementary use of media.

What are some advantages to implementing an IMC approach?

Here are four benefits of incorporating an Integrated Marketing Communications (IMC) strategy in your business:

• Improved Efficiency. Adopting an IMC strategy will improve efficiency by providing a streamlined process.
• Accessibility to Larger Audiences.
• Cost-effective.
• Builds Trust.

What are the benefits of implementing an IMC?

Benefits of Using Integrated Marketing Communications

• Improved Results. In traditional marketing approaches, you typically find high levels of separation between the different teams.
• Improved Brand Image.
• Cost Effective.
• Increased Morale.
• Diversity.
• Reduced Confusion.
• Maintained Focus.

What is the role of integrated marketing communication IMC plays in the marketing process?

The primary role of IMC is to systematically evaluate the communication needs and wants of the buyer and, based on that information, design a communication strategy that will (a) provide answers to primary questions of the target audience, (b) facilitate the custom ability to make correct decisions, and (c) increase …

How effective is IMC?

Findings – Results suggest that all the individual components of IMC have significant unequal positive effects on physical sales for both the brands. Further, the effects of total IMC on sales are also positive and significant in both the cases.