Sage-Tips

How accurate are Google Analytics numbers?

Your data in Google Analytics may not be as accurate as you think. If you have a high volume of visits, your data could easily be off by 10-80\%, or even more.

Is Google Analytics 100 accurate?

Due to some users choosing not to be tracked or blocking cookies, Google Analytics can’t measure 100\% of visitors. But when set up correctly, GA measures over 95\% of genuine visitors (as opposed to web scrapers and bots).

Is my Google Analytics set up correctly?

Use Google Tag Assistant to verify your setup Tag Assistant lets you record a user journey on your site, and then see a report of all the hits sent during that journey and whether there were any errors associated with sending those hits. See an example of a Tag Assistant report.

How do I fix Google Analytics?

Google Analytics not working? Here are 21 ways to fix it

1. Delete and disable the cache.
2. Use Google Tag Assistant and check ‘where to optimize’
3. Use developer console and look for ‘abort’ and ‘command ignored’ error messages.
4. Read the GIF Request (Tracking Beacon)
5. Use Google Tag Assistant recording to find dropped hits.

Can Google Analytics Be Trusted?

Google Analytics is the most accurate tracking system out there. If you want to know how many people have visited your site, Google Analytics is your best bet.

How accurate are Google Analytics demographics?

In this study, Google Analytics demographics data was fairly accurate at predicting gender but not age. However, the real benefit to advertisers from this new integration are the affinity categories, which at the very least can provide an actionable snapshot of your target market.

How do I verify Google Analytics?

To verify ownership using a Google Analytics tag:

1. Open Search Console using the same Google account that has edit access in Google Analytics.
2. Read the requirements for this verification technique.
3. Choose Google Analytics in the verification details page for your site and click Verify.

How do I inspect Google Analytics?

If you’re using Chrome, and want to check the source code for the Analytics JavaScript:

1. Load a web page in the Chrome browser.
2. Right-click the page, then click View page source.
3. You should see a lot of code. Search the page for gtag. js or analytics. js (for Universal Analytics) or ga. js (for Classic Analytics).