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Why did fair lovely change name?
Hindustan Unilever Ltd. has renamed its popular ‘Fair & Lovely’ product as ‘Glow & Lovely’, days once it set out to get rid of words that propagated racial stereotypes. The men’s variety of the merchandise are known as ‘Glow & Handsome’, HUL said in an exchange filing.
What happened to fair and lovely?
Rebranding. In 2020, Hindustan Unilever announced the rebranding of its flagship brand Fair & Lovely. The company will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’. The brand was renamed to ‘Glow & Lovely’.
When was fair and lovely name changed?
On June 25, HUL said it will remove the terms “fair”, “whitening” and “lightening” from Fair & Lovely’s packaging and marketing material and feature women of all skin tones in future advertising campaigns. The brand is also sold in Bangladesh, Indonesia, Thailand, Pakistan and elsewhere in Asia.
Why did Fair and Lovely change its name Quora?
However, due as the usage of the word ‘fair’ in Fair and Lovely places more emphasis on fairness and brightness, it had often been criticized for being racist, for trading the charm of fairness. So now the company has decided to change the name of its brand.
Why did they change fair and lovely to glow and lovely?
It announced that it will drop the word ‘Fair’ from its name and restrict using discriminatory ‘White/Whitening’,’ ‘Light/Lightening’ from all its packs and communications. It soon renamed the brand to ‘Glow & Lovely’ as a reactive measure to an uprising.
Will Unilever’s Fair & Lovely change its name?
The Indian arm of the consumer goods group Unilever says it will change the name of its skin-lightening cosmetics range Fair & Lovely and stop using terms such as “whitening” in its marketing, but will continue selling the popular product.
Does Unilever’s ‘glow and lovely’ rename promote harmful beauty standards?
After years of criticism, the Indian subsidiary of Unilever announced Thursday that it is renaming popular skin-lightening brand “Fair & Lovely” as “Glow and Lovely,” a move met with backlash on social media, where critics characterized it as merely a cosmetic change for a product that promotes harmful beauty standards. on April 30, 2013.
What is the new name of HUL fair and lovely?
Hindustan Unilever Ltd. has renamed its best-selling ‘Fair & Lovely’ products as ‘Glow & Lovely’, days after it decided to remove nomenclature that propagated racial stereotypes. The men’s range of the product will be called ‘Glow & Handsome’, HUL said in an exchange filing on Thursday.
What is the new name of fair and lovely perfume?
Fair & Lovely Gets A New Name — Glow & Lovely. Emami Fumes. Hindustan Unilever Ltd. has renamed its best-selling ‘Fair & Lovely’ products as ‘Glow & Lovely’, days after it decided to remove nomenclature that propagated racial stereotypes.