Why is fair and lovely removed fair?

Why is fair and lovely removed fair?

In a major announcement, consumer goods company Hindustan Unilever has announced that it will be rebranding its flagship brand Fair & Lovely by removing the word ‘Fair’ from the brand name. This comes as there is a global debate over racial inequality and beauty standards.

What is the problem with fair and lovely?

Unilever will rename Fair & Lovely, a skin-lightening cream which has been criticised for promoting negative stereotypes around dark skin tones. It will also remove references to “whitening” or “lightening” on the products, which are sold across Asia.

Why Hindustan Unilever share is falling?

FMCG stks dip amid waning demand concern; ITC, HUL drop up to 9\% in 2 days. Shares of fast moving consumer goods (FMCG) companies were under pressure for the second straight day on Wednesday, falling nearly 5 per cent during the period, on concerns of slowing sales in the rural market.

READ ALSO:   Is 400 a good score in TOEFL?

Does Fair and Lovely have side effects?

Using the creams with steroids may end up with some other side effects like permanent stretch marks , pimples, darkening of the skin, skin-allergy and dis-figuration, etc. The ‘strong-version’ fairness creams also contain hydroquinone, a chemical which has the bleaching affect.

Why was fair and lovely changed?

Fair And Lovely Name Change Reason Hindustan Unilever Ltd declared that it’ll drop the word ‘Fair’ from its name and prohibit using discriminatory ‘White/Whitening’,’ ‘Light/Lightening’ from all its packs and communications. It shortly renamed the brand to ‘Glow & Lovely’ as a reactive live to an insurrection.

Does fair lovely really work?

Yes! Fair and lovely works in reducing pigmentation to some extent if compared to other OTC skin lightening creams available in the market, however it also cause a white mask like coating on skin that gives instant lightening effect.